SUPPORTING SMALL-SCALE FARMERS
SOLAPUR
ORGANIC MANGO AGROFORESTRY PROJECT
From saplings to sustainable income—this is what real CSR looks like.
From 5,000 Saplings to a 10x Price Surge: How We Are Changing the Farmer's Story
In October 2023, we stood in the fields of Wadji village in Solapur, Maharashtra, with a vision. Alongside our partners at VIANAAR Homes, Goa, Think Good Foundation planted 5,000 Kesar Mango saplings under our flagship project, Mission 100 Crore Tree.
At the time, they were just tiny green shoots and a promise of a better future.
Fast forward to May 2026.
Those saplings have transformed into a lush, 100% organic harvest. But as the first golden Kesar mangoes were picked, we were met with a harsh reality: the local market prices were so low they didn’t even cover the cost of the farmers' hard work.
This is where the cycle usually breaks for Indian farmers. But we decided to rewrite the script.
At Think Good Foundation, we believe that agroforestry isn't just about planting trees; it’s about market linkages. We stepped back into the picture to bridge the gap between rural harvest and urban demand. By facilitating direct selling to housing apartments in Mumbai, we achieved:
✅ 10X higher prices than the local market (after transport costs).
✅ Projected ₹2 lakh in additional income for the participating farmers.
✅ Direct access for urban families to 100% organic, chemical-free fruit.
Why does this matter?
1. The Power of CSR: VIANAAR Homes didn't just fund a "plantation drive"; they funded a long-term livelihood. CSR support is the fuel that allows these large-scale transformations to take root.
2. Beyond Planting: Right guidance and technical support are crucial. Trees need more than water; they need a business model.
3. Food Security & Multi-Layer Farming: India needs to move toward multi-layer farming techniques. By integrating fruit-bearing trees with traditional crops, we ensure food security and diversified income streams for our farmers.
Seeing a farmer earn what they truly deserve is the greatest "Return on Investment" we could ask for. This is just the beginning for Wadji and only a small part of our Mission 100 Crore Tree.
Let’s build sustainable livelihoods.
When NGOs, corporates, and farmers work together, villages transform.
Special thanks to
Small Actions Create Meaningful Lasting Change
Every tree planted, every volunteer hour, every donation brings us closer to a healthier planet.
Mission 100 Crore Tree is a non-profit organisation focused on practical climate action – from reforestation and coastal clean-ups to sustainability education for youth and communities.
